The holiday season is a hectic season. 53% of shoppers this year plan to visit department stores or other brick and mortar retail establishments, and it’s high time for these businesses to gear up for the shopping season to really get underway. While most begin their shopping after Thanksgiving, there are many in Waco, TX and beyond who plan to start at any point after Halloween and continue all throughout the month of December. Whether this hectic time is a successful one or a damaging one is all up to how close retail establishments in Waco, TX pay attention to the security measures they have in place.
The Importance Of Holiday Retail Security
During the holiday season, your Waco, TX customers will likely spend more money and make bigger purchases than any other point throughout the year. This can seem like the perfect opportunity for thieves who might be lurking in your stores, in your parking lots, or on your website looking for a way to take advantage of the hustle and bustle. A few tips to help to keep your retail business safer this holiday season are:
- Make use of security cameras – If you haven’t already, it’s never too late to invest in security cameras for your retail store. Simply put, security cameras act as an effective deterrent against crime, and they capture all the evidence you need should a crime occur. They can be installed both inside and outside of your retail establishment, and they can leave your employees and customers alike feeling a great deal safer. Not only do they protect against your standard burglaries or shoplifters, but employee theft as well.
- Use signage – Something as simple as a sign can be a highly effective tool against crime at your retail store. Signage that lets employees, customers, and would-be criminals know that they’re being watched, that they will be persecuted, and that you have the law on your side can be enough to cause them to re-think their actions before those actions are taken.
- Train your teams – Training your employees can allow you to use your most valuable asset to protect your business throughout the holiday season and the entire year. Employees in your store are your front line on the floor of your business, and they’ll be the ones most likely to see shoplifting and other theft crimes occurring at the moment. Making sure they know the shoplifting protocols, what to do if they see shoplifting, and how to spot it can help you to keep your inventory safe.
Make This Year The Most Successful One Yet
Security really makes or breaks a store’s ability to have a successful holiday season. With the right security measures in place, you can make 2019 your most successful holiday season yet. If you’d like to learn more about adopting security strategies in your retail store during this or any time of the year, contact us and speak to our security professionals today.